Recent posts

RFM Segmentation: A Powerful Customer Segmentation Technique

RFM Segmentation (Recency, Frequency, Monetary Value) is a widely used method to segment customers based on their behavior. This article provides a deep dive into RFM, showing how to apply clustering techniques for effective customer segmentation.

The Math Behind Kernel Density Estimation

Explore the foundations, concepts, and mathematics behind Kernel Density Estimation (KDE), a powerful tool in non-parametric statistics for estimating probability density functions.